When the owner came by to inspect our furnace, I told him how impressed I was by his letter. Build A Free Postcard So, my advice is to find your guy or gal and stick with ’em.btw, I just bought your book “This Book Will Teach You How to Write Better” and I can’t wait to dig in.Hey Mindy, glad you came across this! There may be others but one source is I’ve used this personally, like on Christmas cards, but not so far for business applications.Oh cool, never seen that before, thanks for the heads up Richard!My wife hates my “junk mail” stash LOL.

Thanks!How big is your physical swipe file? I own a small water filtration company here in South Florida and yes, I have made every mistake in the book when it comes to starting a small business for example, $30,000.00 to a P/R firm who produced nothing but bright shiny objects in the form of a web site, beautiful brochures etc but no real sales. The showcase is really formative and very clear and a very big thank you for that. The imagery was perfect for the Wall Street audience we were targeting. I’ve followed the same model as Juan (on a much smaller scale).The shared postcard is a way that food delivery services (and other low margin offers) can afford to get massive direct mail exposure. to get the audience’s attention and keep them engaged. This is actually a fantastically designed flyer that can easily be shared around an organization.Whoever wrote this letter has DEFINITELY taken a cue from old Gary Halbert and Dan Kennedy sales letters. One mentor taught me how to make them “POWER Notes” by using blue ink, writing slightly upward and to the right, affirming something positive that I admire about the person, and always having a P.S. This means people’s email inboxes are very crowded now, but people’s So if we can make a very effective direct mailer, we can potentially bring in a lot of $$.Now OBVIOUSLY you want all that expensive mail to go in the A-Pile and get opened right? This is funny but also effective in grabbing the attention of the reader people’s brains have been wired to associate these slips as being important.Skoda added a penny to their postcard which invokes curiosity and draws attention because of how unusually it is.
This was a great mailing (it’s not “pretty” in the traditional sense, but I can tell it probably performed extremely well):There’s a lot of dental flyers that go out, because each lifetime client they gain can be worth thousands of dollars. It’s more about the content than the paper it’s delivered on!When we bought our house, we were inundated with direct mail for every service homeowners buy.

Great article BTW, love receiving your emails.Awesome Candace….although I think personal training has less of a chance of working. Discover the benefits of direct marketing advertising strategies. I’ve seen very high-converting direct mail pieces that were printed on the cheapest and crappiest material…..and some low-converting pieces printed on the fanciest and most expensive stuff.
Guess who came back and purchased $400 worth of stuff?That’s really cool Alan!

They could have saved on postage by putting all 3 in the same envelope.

Happy Mailing!Oh cool you have a junk mail stash too! Would you pay attention if you saw this in the post?This in an old one, but the technique is good. We didn’t even call any of the other companies since we had the social proof of our neighbors. She included a few details of our conversation, and a coupon with $50 off with my next $300 purchase. Did you end up selling the car to them?With a similar dealer flyer, The dealer I use gave me $30 in grocery gift cards, had a scratch-off ticket that if I chose the right squares would have been worth $5k.And they got $3019 because 2 days later my radiator blew and guess who’s name was on the tip of the tongue when asked where I wanted it towed? I am a member and have saved all of your emails, referring back to them often. Here are 47 creative direct mail examples to inspire your next marketing campaign.


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